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Marketing mix using CVXPY

Key features of this model:

  • Description: Explore the potential of non-linear programming, specifically conic optimization (or cone programming), as a tool for marketing budget allocation. In this example, there are diminishing returns for additional investment. That is, the marketing channel response follows a natural logarithm curve.
  • Category: Non-linear functions.
  • Type: Non-linear conic.
  • Library: CVXPY.
  • Solver: ECOS.


GitHub: Marketing mix using CVXPY.